African Americans have played a crucial role in shaping American culture, from jazz to hip hop, urban trends, and technological advancements. However, they often don't benefit from their own innovations. The documentary "Bleaching Black Culture" explores the long history of cultural appropriation and its effects on the African American community. The influence of black culture in music, sports, fashion, and art has generated millions of dollars for the country, yet the community remains excluded. Cultural branding has exploited black art and marginalized communities, monetizing their struggles. The R&B chart, a genre developed for African Americans, is dominated by non-black artists. The report highlights the African American consumer's rising buying power, reaching $1.3 trillion by 2017. The question remains: can black people take ownership of their cultural influence and convert their buying power into economic capital, or is admiration becoming a new form of exploitation?
Bleaching Black Culture
The movie explores the significant contributions of African Americans to diverse areas of society, shedding light on the previously unknown legacy of African civilization and its profound effects on global culture and technological advancements.
