Bill Crooks, a highly respected and accomplished individual, holds the distinguished position of President and Chief Executive Officer at 360 Entertainment Group, a renowned California-based production and artist management company.
Throughout his illustrious career, which spans an impressive duration of over four decades, Crooks has been unwaveringly dedicated to crafting and producing captivating and engaging entertainment-based television and video content.
His passion for the entertainment industry dates back to 1978, when he first began his journey, and since then, he has been relentlessly pursuing his vision of creating exceptional and memorable content that leaves a lasting impact on audiences worldwide.
Bill, a multi-camera directing and producing expert, has had the distinct honor of partnering with some of the most acclaimed and respected figures in the music and comedy industries. His extensive portfolio boasts an impressive array of high-profile clients, featuring a diverse range of international superstars, including the likes of Christina Aguilera, whose powerful vocals have captivated audiences worldwide; Avril Lavigne, the punk-pop sensation known for her chart-topping hits; Robin Williams, the beloved comedic genius who brought laughter and joy to countless fans; Britney Spears, the pop icon who has been a driving force in shaping the music industry; Martin Lawrence, the talented actor and comedian who has made a lasting impact on the world of entertainment; Sarah McLachlan, the gifted singer-songwriter whose emotive voice has moved listeners of all ages; Nicki Minaj, the provocative and innovative rapper who has redefined the boundaries of hip-hop; and Lady Gaga, the trailblazing pop star who has used her platform to promote acceptance and self-expression.
Bill's remarkable professional trajectory has been marked by the conception and production of a staggering variety of programming formats, successfully catering to the tastes of nearly every major television network, including the esteemed HBO, NBC, ABC, CBS, Fox, and PBS, as well as the Discovery Networks and numerous other prominent broadcasting entities.
His impressive and diverse body of work comprises a wide range of programming genres, including, but not limited to, captivating entertainment specials, prestigious award shows, informative documentaries, captivating travel shows, and hard-hitting news programming, among many other projects that have showcased his exceptional skills as a programmer.
Throughout his illustrious career, Bill has not only demonstrated exceptional skill and artistry as a director and producer, but has also dedicated a considerable portion of his professional life to serving as a production executive on the West Coast.
Spanning over three decades, his tenure in this role has been marked by a steadfast commitment to harnessing his extensive expertise and well-established industry connections to propel creative and innovative storytelling to the forefront.
