Charlie Maas, a multifaceted and accomplished individual, has garnered significant recognition within the entertainment industry, concurrently excelling in the roles of director, producer, and writer. Following the culmination of his academic pursuits at the esteemed University of California, Los Angeles (UCLA),he embarked on his professional trajectory as a broadcast producer for prominent advertising agencies, including the venerable Leo Burnett and the illustrious Saatchi and Saatchi.
Charlie's tenure at esteemed agencies granted him the privilege of collaborating on a diverse array of projects for distinguished clients such as GMC, Procter & Gamble, and Toyota. His remarkable portfolio showcases his expertise, featuring the creation of a Super Bowl commercial that garnered widespread attention. Furthermore, his impressive accolades include multiple prestigious awards, specifically two D+AD Awards and a coveted Cannes Lion, testifying to his exceptional skill and dedication to his craft.
Charlie's decision to bid farewell to the agency world in 2013 marked the beginning of a new and exciting chapter in his career. He seized the opportunity to explore uncharted territory by founding an in-house ad agency specifically for the esteemed RumChata liqueur brand. Over the course of the next eight years, Charlie's multifaceted talents were put to the test as he took on the roles of writer, producer, and director for a staggering 100 plus pieces of video content. This impressive body of work was subsequently showcased on a global scale, playing a pivotal role in the brand's remarkable expansion into 26 international markets.
Charlie, a multifaceted individual with a passion for creative pursuits, has expanded his repertoire beyond the realm of advertising to explore the captivating world of children's television.
In a collaborative effort with his wife, Regan Riskas, a seasoned producer, and the esteemed UK-based production company Braintrust, Charlie embarked on an innovative venture, conceiving the concept for a children's television series.
Dubbed Twende, this ambitious project underwent extensive development, culminating in the triumphant announcement of an initial season greenlit in 2021. With the show poised to make its anticipated debut in 2023, Charlie's foray into children's television is set to captivate young audiences worldwide.