Johan Renck is widely recognized as one of the most highly respected and sought-after directors of commercials and music videos, with the French publication CB News having bestowed upon him the esteemed title of "the number one director of commercials and music videos in the world". His impressive directing career, marked by a series of notable milestones, began in the year 1992 when he joined the renowned production company Mekano Film and Television in Stockholm, Sweden.
In the year 1994, Renck embarked on a pivotal and daring move, opting to sever ties with Mekano and instead join forces with his childhood companion and fellow visionary, Jonas Åkerlund. This bold decision marked the genesis of a new creative venture, as Renck Åkerlund Films was born, a production company that would go on to establish itself as a stalwart and dominant force within the Swedish entertainment industry, renowned for its innovative approach and unwavering commitment to excellence.
Renck Åkerlund Films
Jonas Åkerlund, a childhood friend and fellow director
Throughout this era, Renck dedicated a substantial portion of his time to nurturing his music project, Stakka Bo, which garnered widespread acclaim and achieved notable success. As a multifaceted individual, Renck's passion for both music and directing led to a rigorous schedule, with him oscillating between his two creative pursuits.
In the year 1997, Renck opted to dedicate himself to his directing career with unwavering commitment, and his reputation as a master director began to gain international recognition at an unprecedented pace.
As his professional stature continued to soar, by the turn of the millennium in 1999, Renck found himself collaborating with an impressive array of prominent clients, including the legendary pop sensation Madonna and the globally renowned sports brand Nike, to name a few, solidifying his position as a director of exceptional caliber.
