Michael Hirsh is a renowned figure in the Canadian television industry, celebrated for his exceptional entrepreneurial and executive skills. He began his illustrious career as a filmmaker and went on to found two remarkable children's entertainment companies, leaving a lasting impact on the industry.
In 1971, Michael co-founded Nelvana Limited, where he developed and produced numerous highly acclaimed animated programs, including The Care Bears, Babar, Rupert, and The Adventures of Tintin. During this time, he pioneered several groundbreaking worldwide co-production, marketing, and distribution techniques that have since become standard industry practice.
Nelvana's success was largely attributed to Michael's persuasion of the owners of The Care Bears franchise to have his studio produce their feature film and television series. The company's impressive portfolio eventually caught the attention of George Lucas.
In 2000, Nelvana was sold to Corus Entertainment for $540 million, with Michael holding the position of co-CEO until his departure in 2002.
Michael is also a co-founder of TeleTOON Canada, and throughout his career, he has Executive Produced over 5,000 live-action and animated television episodes, as well as several feature films.
In 2004, Michael led a consortium that acquired Cinar Corporation for C$190 million and became CEO of the new company, which was re-branded Cookie Jar Entertainment. Under his leadership, Cookie Jar Entertainment became one of the world's largest privately held children's entertainment companies and was eventually acquired by DHX Media in 2012.
Michael held the position of Vice-Chairman at DHX Media and served on the board until December 2015. Throughout his illustrious career, he has earned numerous Daytime Emmys and Gemini awards and nominations. He is a regular speaker at industry panels and events, sharing his expertise and insights with fellow professionals.