Oliviero Toscani is a renowned creative force, having designed iconic marks for global brands such as Esprit, Chanel, Robe di Kappa, Fiorucci, Prenatal, Jesus, Inter, Snai, Toyota, Ministry of Work, Ministry of Health, Artemide, Woolworth, and many others.
Throughout his career, he has collaborated with esteemed publications including Elle, Vogue, GQ, Harper's Bazaar, Esquire, Stern, Liberation, and numerous others worldwide.
From 1982 to 2000, Toscani transformed United Colors of Benetton into one of the world's most recognized brands, creating its image, identity, communications strategy, and online presence.
In 1990, he conceived and directed Colors, the first worldwide newspaper in history, and in 1993, he founded Fabrica, a center of research and creativity in modern communication.
Toscani has taught visual communication at various universities and has written books on communication. He has been involved in creativity in communication applied to various forms of media and has worked on editorial projects, books, TV shows, and exhibitions.
In 2007, he began Razza Umana (Human Race),a photography and video project documenting human morphologies and conditions, aiming to represent all of humanity's expressions, physical, somatic, social, and cultural characteristics.
For nearly 30 years, he has been involved in New Italian Landscapes, a project opposing Italy's degradation. His works have been showcased at the Venice Biennale, San Paolo in Brazil, Milan Triennale, and museums of modern and contemporary art worldwide.
Toscani has received numerous awards, including four Golden Lions, UNESCO Grand Prix, two Grand Prix d'Affichage, and many awards from the Art Directors Club worldwide. He has also won the Saatchi & Saatchi creative hero prize.
The Urbino Accademia di Belle Arti awarded him the Sogno di Piero prize, and the Florence Accademia delle Belle Arti granted him the title of Honorary Academic. He is an honorary member of the Comitato Leonardo and the European Academy of Sciences and Arts.
