Saffron Cassaday embarked upon a multifaceted journey in the realm of acting, concurrently refining her expertise as an assistant director and editor through her involvement in a diverse array of online, television, and corporate projects.
In the year 2014, she made her directorial debut with the documentary feature film "Cyber-Seniors", which premiered at a total of 14 esteemed film festivals, garnering the prestigious Audience Choice award at the High Falls Film Festival, and subsequently played to packed audiences in excess of 200 communities worldwide.
The documentary film "Cyber-Seniors" has received widespread recognition and accolades, earning a notable nomination for Best Foreign Trailer at the prestigious Golden Trailer Awards in 2014.
Furthermore, the film was also recognized by the American Library Association, receiving a nomination for Notable Videos for Adults in 2016.
In addition to its critical acclaim, "Cyber-Seniors" has achieved significant global reach, being broadcast in 40 countries worldwide.
Notably, the film has been aired on prominent networks such as PBS, Netflix, and CBC in North America, making it accessible to a vast audience.
The impact of the film extends far beyond its broadcast, as it has inspired a social campaign that has reached an astonishing 800 million individuals.
This campaign has been facilitated through a variety of channels, including events, traditional media, and social media, with the support of over 900 partners from diverse sectors.
Some of the notable partners that have contributed to the campaign's success include the AARP Foundation, Best Buy Foundation, TELUS Canada, BlueCrossBlueShield Mn, and numerous schools, universities, and libraries.
Saffron's second documentary film, a captivating and thought-provoking cinematic endeavour, entitled "Returning Citizens", was meticulously crafted on location in the nation's capital, Washington, D.C. This poignant and insightful documentary delves into the lives of a tight-knit group of individuals, each with a shared experience of having been formerly incarcerated, who have since blossomed into influential leaders within their community.
The film, a testament to the transformative power of redemption and second chances, premiered on a variety of popular digital platforms, including Hulu, iTunes, and Amazon, in the latter half of 2017. Additionally, "Returning Citizens" made its way to Bell VOD in April of the following year, 2018.
Saffron's professional portfolio extends far beyond her impressive documentary work, as she has also demonstrated her versatility as a director and editor by tackling a diverse range of commercial projects for esteemed corporate clients.
Saffron, a proud Canadian citizen, proudly calls Los Angeles her home, having relocated from her native Canada. Prior to her move, she earned a Bachelor of Arts degree in Psychology from the esteemed York University, where she cultivated a strong foundation in human behavior and the human mind.
In addition to her academic achievements, Saffron has also secured a US Business Visa through her own production company, The Best Part USA. This visa enables her to legally work in both Canada and the United States, allowing her to pursue a wide range of professional opportunities and collaborations across the two nations.
