The 1893 Chicago World's Fair sets the stage for the rivalry between Flo Ziegfeld, a charismatic sideshow barker, and Billings, his more successful neighbor. Flo's determination to outdo Billings leads him to steal his girlfriend and build a career of hosting extravagant shows, with Anna Held becoming his first wife. Despite his initial success, Flo's fortunes fluctuate, and he faces challenges in his personal life, particularly in his marriage to Billie Burke.

The Great Ziegfeld
Florenz Ziegfeld Jr.'s remarkable career as a producer of lavish musical extravaganzas is showcased in this cinematic biopic.