An ambitious executive at a struggling Boston mall devises a clever plan to revitalize the business and boost her career prospects: a "Hunky Santa" contest to replace the outdated Mall Santa. The winner, a local man trying to save his family's pizzeria, captures her heart, but their budding romance is threatened when she discovers her company is the same one seeking to shut down his business.
Desperately Seeking Santa
A marketing guru concocts a winning strategy to propel Christmas sales to new heights.
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